Happy Dentist

dental marketing. for life.

web design and development

Dental websites, let's face it, are practically a necessity for modern dental practices. When done well, they promise to inform potential patients on what to expect, guide them to set up an appointment, and help them post-operation with information they may have forgotten. When done really well, the dental website is able to do all of this while making a positive impression and reinforcing the personality of the practice through the arrangement of visual and textual elements.

Unfortunately, many dentist's websites don't live up to the promises offered by marketing experts, multimedia firms, and web developers. The symptoms include a lack (or over-abundance) of information, non-obvious contact information, over-wrought designs, uninvited introduction screens, and/or an overall lack of clarity in what's expected of the prospective patient.

Our goal is to do dental websites well. We strive to create websites that are usable, actionable, and findable. We use information from the fields of web design standards, information architecture, search engine optimization (SEO) to make great websites.

process

While every project is unique in its own way, there is a process that we follow for each project to ensure the highest quality deliverables. Here are the main steps of the website design and development process.

  • customer requirements
  • website design
    • design draft (color, layout, and photography)
    • content draft
  • functional prototype
    • finish design
    • finish content
  • launch site
  • maintenance plan

pricing

We've worked hard to refine our processes to be able to offer our web development services at reasonable prices. We offer two methods of working with us, subscriptions and projects. Subscriptions let you control how fast we develop your site and how much you want to pay every month/milestone. Subscription members pay each month for an allotment of hours which will be used to make their site better.

projectpurposehours/monthprice/month
hostinganalytics, spam filtering025
maintenancesite modifications175
findabilitysearch rankings, content development5250
web developmentbuild out website10500

Projects can speed up your time-to-launch, but require more money and information up-front. The template website includes a basic design consistent with your brand, content development, and progress management. Template websites are analogous to the six-month findability plan, but with a two month time-to-launch. The custom website is analogous to the six-month web development plan, but you'll launch in three months.

projectpurposehours/projectprice/month
templateget a basic site design502500
customa site made just for you904500

note: We bill our clients on a per-project basis. We track our hours while developing projects to make sure our pricing is accurate. Our policy is to not bill more than we've quoted.